AuXsi Sports is the brainchild of Jennifer Macha + Nely Ward.

The name is an acronym for where Authentication meets(X) Simplification of Athletic Development.

During the summer of Covid, we were on a break from our jobs working in race/event production and set out to help young athletes stay active and healthy. That journey led us to identify two problems in the field of youth athletics:

1 – that young athletes are being Coached Out Of Sports at an early age

2 – Advanced Players Don’t Have Access to Sport-Specific Foundational Training 

We worked together to develop a solution to solve these problems. Our educational and work backgrounds are the perfect combination for developing a digital solution to help coaches and athletes achieve better athletic performance

Jennifer Macha

Mom | Triathlete | Educator | 4x Ironman

Jennifer is a creative thinker, writer, educator, runner,  triathlete, outdoor enthusiast, lover of life, teller of stories and mom to two awesome young dudes. Jennifer is a 4x Ironman, has competed in numerous marathons and half marathons, and spent numerous years producing endurance races that included LSU’s Tiger 10K + The Louisiana Marathon. She is also  an adjunct professor of communications at LSU.


Marketing/Communication Consultant for various companies including Dell Computers, LSU, ExxonMobil, Chef John Folse & Company 225 Magazine, Country Roads Magazine, InRegister Magazine, and The Louisiana Marathon. August 2005- Present

Creative Director/Strategist + Co-Owner for FRESHJUNKIE Racing – an endurance race production company. March 2016 – August 2020

Adjunct Professor – Manship School of Mass Communication at LSU. August 2005 – Present

Master of Art in Creative Advertising – The University of Texas, May 2003; Bachelor of Art, English Literature, Louisiana State University, May 2000

Nely Ward

Nutritionist | Coach | Triathlete | 3x Ironman

Nely is a Louisiana based health and fitness enthusiast with a passion for eating clean food, running, fitness, and everything in between. A community involved athlete, caffeine lover, high-spirited, energetic and fun-loving. Nely is a 3x Ironman, has competed in numerous marathon and half marathon, has a degree in Nutrition and certified in integrative nutrition planning. 


Director of Athlete Services for FRESHJUNKIE Racing – an endurance race production company. April 2015 – August 2020

Cross Country Coach– University Laboratory School at LSU. May 2014 – January 2020

Endurance Athlete Coach– From 5k’s to Ironman December 2017- Present 

Bachelor of Nutrition Sciences Family and Consumer Sciences – Southeastern Louisiana University December 2017; Certified
Nutritionist IIN
, Institute of Integrative Nutrition, May 2019